
Did you know?
1 in 5
Small businesses in Switzerland fail within their first year—and half don’t make it to five?
(Source: Swiss Federal Statistical Office)
Why?
Without the right structure, they burnout, are invisible, or stall before they ever gained traction.
As solopreneurs, the odds of that happening are significantly higher.
Hi, I'm Julie.
I work with post-corporate professionals who are turning their passion and expertise into a business.
I help them build strong foundations — brand, services, content, and systems — so they can show up with clarity, confidence, and a presence that feels aligned, professional, and impactful.
Here's how!


Introducing
The Business Blueprint
Turn your passion into a clear,
credible business.
At CHF 2'100.-
In just 6 weeks, we’ll co-create a solid foundation for your business —
one that reflects who you are, what you offer, and why it matters.
Gain clarity, structure, and direction in your business
so you can confidently present yourself
and grow from a strong foundation.
Interested ?

Or request a demo here.
You’ve launched — but something still feels off.
You struggle to explain your value clearly — online, in conversation.
Your visual identity feels too DIY for the quality you offer.
You lose time trying to piece it all together alone — Canva, content, messaging, admin.
You’re posting inconsistently (if at all), and content creation drains you.

What you really want is simple:
A business presence that reflects who you are — confident, clear, and credible.
Messaging that flows naturally, without pressure.
Templates, systems, and a structure you can finally rely on.
And above all — a trusted guide who brings clarity, focus, and a sense of calm.
Curious what this would look like for you?
Why choose me?
I’ve been in your shoes
I left a structured career to build something meaningful. I know what it’s like to feel unclear, DIY everything, and second-guess every choice.
Strategy and soul — not one or the other
I blend creative direction, business strategy, and human-centered design. That means your business will look great, sound clear, and actually work.
Modular, done-with-you support
No one-size-fits-all packages. We co-create, step by step — so you always feel supported, not dependent.
Built for real people with real lives
Everything I design respects your pace, your personality, and your principles. No pressure, no overdoing — just smart, thoughtful structure.
Or know when the next one is ready.
Get an email when sign-ups open!
Success Stories

Mandy
“I now have the space to focus on what only I can do — and that’s made all the difference.”

Valeria
« Je me sens enfin confiante et maître de mon activité. »

Howard
“I now feel more confident and in control of my business.”

Line
« Je peux enfin envisager la pérennité de mon activité sur le long terme. »
Your story could be next.
Curious what this process could look like for you?

Know before anyone else knows!
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What's included in
The Business Blueprint
Discovery Call & Onboarding Session
Deep dive into your goals, challenges, and vision — so we can tailor the entire process to you.
Shared Folder with Brand Elements
Everything you need, all in one place.
Up to 6 Weekly 1:1 Check-Ins (60 min)
Strategic, supportive sessions to guide you through each phase.
Final Offboarding Session
Wrap up with clear strategic next steps and recommendations.
Your Personalized Business Blueprint (30-page PDF)
A beautifully designed, fully customized document that captures the essence and structure of your business.
-
Story, vision, and core values
-
Ideal client and the transformations you deliver
-
Brand positioning, tone of voice, and elevator pitch
-
Offers, pricing, and client journey
-
Logo, colors, typography, and imagery guidelines
-
Visibility strategy with key content themes and channel focus
-
Next steps and strategic recommendations
Includes up to 3 rounds of revisions to ensure it’s 100% aligned.
Optional add-ons
(available after completion)
Landing Page
& Social Media Setup
Build a polished, credible online presence that attracts the right people and makes it easy for them to trust and contact you.
From CHF 1'650
6 weeks
Content
& Community Management
Stay consistently visible with strategic, aligned content — without having to do it all yourself.
CHF 480–600/month
3, 6, or 12-month commitment
Branded Asset
Creation
Impress clients with high-quality, branded documents that reflect your professionalism and boost confidence in your offers.
Starts at CHF 160 per asset
2–4 weeks per deliverable
What now?
I keep things clear and co-creative — so you always know where we’re going,
and feel supported at every step.