Did you know?
Aspiring entrepreneurs often spend 3–6 months circling their “great idea” — before finally saying: “I wish I’d started sooner.”
Why?
Because without a clear plan, solid foundations, and someone to guide them, they stay stuck and invisible — until momentum fades or the money runs out.
And as solopreneurs? We’re even more at risk — because we’re doing it solo.
Hi, I'm Julie.
I work with post-corporate professionals who are turning their passion and expertise into a business.
I help them build strong foundations — brand, services, content, and systems — so they can show up with clarity, confidence, and a presence that feels aligned, professional, and impactful.
Here's how!
Introducing
The Business Blueprint
Turn your passion into a clear,
credible business.
In just 6 weeks, we’ll co-create a solid foundation for your business —
one that reflects who you are, what you offer, and why it matters.
Gain clarity, structure, and direction in your business
so you can confidently present yourself
and grow from a strong foundation.
Interested ?
Or request a demo here.
You’ve launched — but something still feels off.
You struggle to explain your value clearly — online, in conversation.
Your visual identity feels too DIY for the quality you offer.
You lose time trying to piece it all together alone — Canva, content, messaging, admin.
You’re posting inconsistently (if at all), and content creation drains you.
What you really want is simple:
A business presence that reflects who you are — confident, clear, and credible.
Messaging that flows naturally, without pressure.
Templates, systems, and a structure you can finally rely on.
And above all — a trusted guide who brings clarity, focus, and a sense of calm.
Curious what this would look like for you?
Why choose me?
I’ve been in your shoes
I left a structured career to build something meaningful. I know what it’s like to feel unclear, DIY everything, and second-guess every choice.
Strategy and soul — not one or the other
I blend creative direction, business strategy, and human-centered design. That means your business will look great, sound clear, and actually work.
Modular, done-with-you support
No one-size-fits-all packages. We co-create, step by step — so you always feel supported, not dependent.
Built for real people with real lives
Everything I design respects your pace, your personality, and your principles. No pressure, no overdoing — just smart, thoughtful structure.
Or know when the next one is ready.
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What's included in
The Business Blueprint
Your Why
Business Essence
Your story, mission, vision, and core values.
When your business is rooted in meaning, everything else aligns — from messaging to motivation.
This is your anchor when things get noisy or uncertain.
Your Offers
Clear, Cohesive Services
Your full service suite and signature method.
So clients understand what you offer — and want to buy it.
This turns your scattered ideas into a streamlined business model.
Your People
Ideal Client Clarity
Target niche, buyer persona, market context, and the transformations you deliver.
Know exactly who you're talking to — and why they choose you.
This is how you stop marketing to everyone and start resonating with the right ones.
Your Look
Visual Brand Identity
Logos, colors, typography, moodboard, and mockups.
Your visual brand should feel like you — polished, consistent, and professional.
This is how you start building trust at first glance.
Your Brand
Positioning & Personality
Your brand promise, tone of voice, tagline, and elevator pitch.
Clarity here helps you speak with confidence and consistency.
It's how you become memorable.
Your Voice
Visibility & Next Steps
Content strategy, key messages, visibility roadmap, and strategic recommendations.
No more wondering what to post or where to show up.
You’ll leave with a clear plan — and the confidence to follow through.
Optional add-ons
(available after completion)
Landing Page
& Social Media Setup
Build a polished, credible online presence that attracts the right people and makes it easy for them to trust and contact you.
6 weeks
Content
& Community Management
Stay consistently visible with strategic, aligned content — without having to do it all yourself.
3, 6, or 12-month commitment
Branded Asset
Creation
Impress clients with high-quality, branded documents that reflect your professionalism and boost confidence in your offers.
2–4 weeks per deliverable
What now?
I keep things clear and co-creative — so you always know where we’re going,
and feel supported at every step.